The Italian Excellence

About the Italian heritage



Seen as a people of saints, poets and navigators, through their creative and ingenious innovation, Italians have had the capacity to change the history of humanity.
There is no field of human activity in which Italians have not engendered great innovations.


From Galeno to Galilei, Galvani, Volta, Leonardo and Dante Alighieri, in a series of private narratives and stories incarnating the excellence of normality, representing a way of being and thinking that is linked to passion; a passion so strong for knowledge

and discovery that it has led to the limits of concrete reality, towards yet unexplored future possibilities.

The stories of Italians who in and beyond their national boundaries have changed the course of history for us all, with an infinite array of innovations. From Meucci with the very first telephone, to the contributions to Silicon Valley with the invention of computing technology... An Italy exists which is more or less known and made up of "excellences", important values, successful business and human stories to be told to the world without stereotyping, transposed into art and exported to present something that is truly ours, creative and highly sincere.

This is the Italy we want to talk about

This is the Italy we want to talk about, this is the Italy we want to remember and pass down to new generations: this is the Italy we want to export, in an effort to promote reciprocal knowledge between different cultures, fully understanding our common roots and the extraordinary cultural and economic opportunities offered by an exchange which aims to enhance knowledge between peoples and expand our historical and cultural awareness. This is the Italy that deserves to meet different cultures; faraway countries that can be drawn near to us thanks to intercultural exchanges.

Culture in its every form and guise: art, music, literature, cinema, theatre, design, fashion, food, style. A love for good taste, pleasure and beauty. In essence, the whole of Italy’s extraordinary capacity to create, invent, innovate, transform and imagine.

A unique concept: Italian Style Life. 

Italian identity can be analysed based on the most diverse characteristics. However, as for every complex concept, it is more easily expressed through images.
The communicative power of images best incarnates and expresses extremely complex concepts regarding rational, sensorial and emotional dimensions put together.
Images that speak of an Italy perceived as a leader in style, design, fashion, creativity and the food industry. Typical simplifications in the collective imaginative process, surely practical and evocative but which must be surmounted to arrive at a different dimension which expresses what Italian identity actually is in order to comprehend what Italy has exported beyond its geographical boundaries, through its characters, voices, cultures, traditions, dialects, customs and values.

The “eXcellence(’s)” Prize!

Through the X symbol in “eXcellence(’s)”, That’s Italia! Art rewards private initiatives that have become social and international success stories, yet whose excellence remains entirely Italian. These are the stories of people whose choices, often courageous and extremely challenging, have given much to Italy and to the world. The That’s Italia! “eXcellence(’s)” prize is supported by major institutions, such as the City of Rome, Roma Capitale and the Region of Lazio, under the patronage of University of Rome - La Sapienza (Department of Communication and Social Research), and partnership of Rai Cinema.


A new perspective

 to comprehend what Italy has exported beyond its geographical boundaries, through its characters, voices, cultures, traditions, dialects, customs and values...

The stories of Italians who in and beyond their national boundaries have changed the course of history for us all, with an infinite array of creativity and innovations.